Paid Search & Display Advertising
Get in Front of Your Most Valuable Potential Customers
Businesses have nearly unlimited opportunity to reach their audience on the web. Paid Search & Display Advertising are two essential ways to achieve this.
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Paid Search involves bidding on terms or phrases that your audience is looking for via search engines, ensuring those potential customers find you and your product or service when they need you.
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Display Advertising means targeting your key audiences with visuals and messaging throughout the web, whether that’s on news sites, YouTube, social media, mobile apps, and more. This helps reach new audiences and bring awareness to you and your brand, as well as keeping you in front of those who already know who you are.
Our Paid Search & Display campaigns are comprised of three key elements:
Audience Research
We don’t just put your ads out there and hope they reach the right people. Before ads are even created, we deep dive into your audience, who they are, what they are looking for, where we can reach them, and what messages will resonate with them.
Analysis & Optimization
Paid campaigns aren’t a “set it and forget it” thing. We’ll constantly analyze your campaigns, making data-driven updates to ensure you’re standing out in your industry, capturing your audience, and getting a return on your ad investment.
Strategy Updates
Every campaign has opportunity for growth - or for cutting back. We’ll use the results of your paid campaigns to recommend additional or adjusted strategies, places where budget can be cut from or added to, and other ways to reach your business goals.
