Content Marketing

Are you constantly pushing out sales messages with calls to buy or subscribe? Or are you providing relevant, helpful information to the world even if it’s to someone who isn’t ready to buy yet?

​

Building a positive relationship with your audience prior to the “ready to purchase” moment is crucial to your brand’s success. Whether it’s a positive brand reputation, testimonials, case studies, reviews, or a helpful blog or infographic, every interaction a customer has with your brand can influence their decision – either positively or negatively.

​

Content marketing, sometimes called “Inbound Marketing” is one of the best ways to create a relationship with your audience that’s built on trust – and who doesn’t want their customers to trust them?

​

Content marketing campaigns focus on creating highly relevant, useful, and positive content that will help your audience solve a problem in their lives, usually relating to your industry. This can consist of blogs, white papers, ebooks, videos, infographics, and really anything else you can imagine.

​

Not to mention, content marketing is one of the most effective forms of online marketing when it comes to ROI – Content generates over three times as many leads as outbound marketing and costs 62% less.

​

In fact, small businesses with blogs get 126% more lead growth than small businesses without blogs.

​

Additionally content marketing is a huge element of Search Engine Optimization. Search providers (like Google) want to link users to sites that provide high quality information. The more great information you provide, the more likely you are to rank in search results – not to mention the more searches you have the opportunity to rank for.